The Reluctant Blogger

I’m testing out a service called YeildBuild on JobVent.com. They make some interesting claims:

1. YeildBuild maximizes your text ad revenue
2. YeildBuild takes the guesswork out of ad formatting
3. YeildBuild Installs as easily as adsense

So far I can only confirm #3. Before I implemented YeildBuild on JobVent.com, Google was serving up both text as well as graphical ads. The eCPM on the graphical ads that are now missing from JobVent due to the YeildBuild implementation seem to be larger than that for the textual ads. So far, my ad revenue from contextual ads has been basically cut in half, but I’m going to give YeildBuild a little more time to optimize their ads for JobVent.com. They claim it takes about 100,000 impressions to optimize, and while they’ve already surpassed that and are still underperforming compared to a standard ad-sense implementation, I’ll give it a few more days, because I like the concept of not having to manage and optimize my own ads. But until they can prove that they can generate more revenue, the jury is out on #2 and #3.

This entry was posted on Monday, February 18th, 2008 at 8:36 pm and is filed under JobVent.com, Random Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.