Archive for February, 2008

YeildBuild – Denied.

Wednesday, February 20th, 2008

Tuesdays are pretty good days for JobVent.com as far as page loads and traffic to the site. So generally, revenue from ad placement is highest on Tuesdays and Wednesdays.

My Ad revenue from YeildBuild was one quarter what it should have been yesterday. And that marks the end of my patience with YeildBuild. Sorry guys. I’m willing to try it again if you change your algorithm for ad optimization, but right now, it just wasn’t worthwhile. I’ve lost enough money already just trying it out for a few weeks.

So now I’m back to straight AdSense and Bluelithium, as well as individually sponsored ads.

Posted in Random Thoughts | 1 Comment »

The YeildBuild Experiment

Monday, February 18th, 2008

I’m testing out a service called YeildBuild on JobVent.com. They make some interesting claims:

  1. YeildBuild maximizes your text ad revenue
  2. YeildBuild takes the guesswork out of ad formatting
  3. YeildBuild Installs as easily as adsense

So far I can only confirm #3. Before I implemented YeildBuild on JobVent.com, Google was serving up both text as well as graphical ads. The eCPM on the graphical ads that are now missing from JobVent due to the YeildBuild implementation seem to be larger than that for the textual ads. So far, my ad revenue from contextual ads has been basically cut in half, but I’m going to give YeildBuild a little more time to optimize their ads for JobVent.com. They claim it takes about 100,000 impressions to optimize, and while they’ve already surpassed that and are still underperforming compared to a standard ad-sense implementation, I’ll give it a few more days, because I like the concept of not having to manage and optimize my own ads. But until they can prove that they can generate more revenue, the jury is out on #2 and #3.

 

 

Posted in JobVent.com, Random Thoughts | 1 Comment »